Graphic Design Services

Communication. That's the one reason we use graphic design. We all want to communicate our message in the best way possible. Whether it's a brochure, postcard, logo or signage, we want to get our message to our audience effectively.

Choices

There is a lot to consider when creating a print piece. Who's going to see it? How many pieces should be printed? What kind of paper? What is the feeling you're going for? Professional? Playful? Consider this.

There's a lot that goes into a printed piece, but the most time spent is actually sitting down to imagine possibilities. In the course of one project I may make 50-100 rough sketches to narrow the design down to what I think works best. When you hire a designer, you're hiring his brain time. The design process is also affected by budget. If costs are an object (and when aren't they?) then you need to consider the number of inks used (is it a four-color process? Two color? One color?), the type of paper (is this a brochure or a newsletter?) and what size will work best for you? Die cuts (lines or shapes cut out of the final printed piece) also increase cost.

Are photos to be used? Make sure they are as high resolution as possible. I prefer 300 dots per inch, but it's best to begin with the highest resolution images you can provide. Images on the web can't be used for print projects because they are generally 72 dots per inch and will appear very degraded when printed. Please contact me for more information on print projects.